The project
Italian digital art around the world
Farnesina Digital Art Experience enhances and promotes the Italian excellences operating in the digital creative sector through the organisation of exhibitions and shows, or by taking part in international sector events.
The project is promoted by the Italian Ministry of Foreign Affairs and International Cooperation in collaboration with the Embassies, the Italian Cultural Institutes and the ICE Agency for promotion abroad. Organisation and promotion are curated by Bright Festival, with the artistic direction of Stefano Fake.
The story
Promoting Italian culture abroad is one of the main aims of the Italian Ministry of Foreign Affairs and International Cooperation, and a fundamental component of the integrated promotion plan "Vivere all'Italiana". In 2019 the Ministry, in collaboration with Bright Festival, created a new project to enhance and promote Italian digital creativity in the world: "Farnesina: Digital Art Experience", a collective travelling digital art exhibition organised with the Italian Cultural Institutes.
The project was inaugurated in December 2019 with a monumental video mapping show projected on the façade of the Ministry building, the Farnesina, also celebrating the 20th anniversary of the foundation of the Farnesina Collection of Italian Contemporary Art. The event fascinated more than 4,000 people.
Bright Festival, an Italy-based organisation committed to promoting new media art languages, gathered some of the most talented art studios that stood out in recent years for their artistic skills and works.
Who makes it happen
- Promoted by
Italian Ministry of Foreign Affairs and International Cooperation- In collaboration with
- Italian Embassies, Italian Cultural Institutes, ICE Agency
- Organised by
- Bright Festival
- Artistic direction
- Stefano Fake
Documentary · RAI 5 · Save the Date
The success of Italian art in the world
The RAI 5 cameras tell how history and architecture can merge through digital art in a context of high institutional value: an insight into the Ministry's commitment to promoting Italian contemporary art in the world, witnessed by the more than 400 works of its Collection. Interviewees include the Ministry's Director General, the jurors and the artists of the project.
Press
In the press
Wired
Videomapping clamorosi sul Palazzo della Farnesina
«Monumenti che esplodono, incendi e cascate d'acqua. La facciata del Ministero degli Affari Esteri è diventata una tela di travertino per 14 studi italiani specializzati in arte digitale.»
Read the articleGQ Italia
Farnesina Digital Art Experience, uno spettacolo senza precedenti
«Sabato 14 dicembre, quattordici tra i più importanti studi creativi del nostro Paese, riuniti per la prima volta insieme, hanno dato vita a un'esperienza straordinaria, ridefinendo la facciata del palazzo del Ministero degli Esteri.»
Read the articleSky Arte
La Farnesina diventa "digital"
«L'iniziativa nasce con l'obiettivo di dare nuovo vigore a una delle architetture simbolo del nostro Paese, a venti anni dalla creazione della Collezione di arte contemporanea italiana alla Farnesina.»
Elle Decor
La notte in cui la Farnesina è diventata un'opera d'arte. Anzi, 14
«Per una notte la facciata della Farnesina ha preso vita, una nuova vita. Il Ministero degli Esteri ha ospitato un evento di video mapping che ne ha ridisegnato la facciata.»
Read the article
