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On 2-4 December, the National Monument of Scotland on Calton Hill formed the magnificent backdrop to the show produced by 13 prestigious Italian digital art studios of our network, marking a new stage in the project to promote the culture of light and digital art through the enhancement of architecture, urban spaces and landscape heritage around the world.

The event is part of the itinerant project Farnesina Digital Art Experience.

Experience commissioned by the Italian Ministry of Foreign Affairs and International cooperation.

The show was curated by Stefano Fake, organized by the Italian Institute of Culture of Edinburgh and supported by the Consulate General of Italy in Edinburgh and City of Edinburgh Council.

Espronceda – Institute of Art & Culture, on the occasion of Loop City Screen,  hosted the Farnesina Digital Art Experience, for the first time in Barcelona.

The exhibition was curated by Stefano Fake and Savina Tarsitano.

The project is promoted by the Ministry of Foreign Affairs and International Cooperation. The exhibition in Barcelona has been organized with the support of the Italian Institute of Culture in Barcelona, the Italian Embassy in Madrid, the Consulate General and the Espronceda Institute of Art and Culture.

The organization and promotion are curated by Bright Festival with the artistic direction of Stefano Fake.
Farnesina Digital Art Experience has been travelling to several countries hosting major digital art events to promote audio-visual artworks produced by renowned Italian studios. A journey through multimedia narratives to illustrate the most innovative techniques and language of contemporary digital art.

History and architecture merge with digital and visual art.

For one night, a video mapping show redesigned the façade of the Museo Nacional de Arte in Mexico City thanks to the work of leading Italian digital art studios, which projected their works onto the neoclassical façade of the MUNAL, enhancing its architecture and giving the public a unique experience.

The initiative is curated by Stefano Fake and was conceived on the occasion of Mundiacult, the Unesco World Conference on Cultural Policies.

The event, promoted by the Italian Embassy and the Italian Cultural Institute, was an extraordinary showcase on Italy, narrated through a new and engaging language, capable of delivering to the public the image of a country that innovates in art and culture, attentive to the challenges of modernity and able to combine the prestigious heritage of the past with the most innovative forms of contemporary artistic expression.

The show was realised by 13 digital art studios, extraordinary excellences of Italian creativity already selected for the Farnesina Digital Art Experience project:

Antica Proietteria (Reggio Emilia) / Antaless Visual Design (Palermo) / Apparati Effimeri (Bologna) / FLxER (Rome) / Kanaka Studio (Avellino) / Luca Agnani Studio (Macerata) / Michele Pusceddu (Cagliari) / Mou Factory (Cremona) / OLO Creative Farm (Como) / OOOPStudio (Reggio Emilia) / Pixel Shapes (Ragusa) / THE FAKE FACTORY (Florence/Milan) / WOA Creative Company (Milan)

The video projection dealt with topics such as the cities of the future, landscape protection, environmental sustainability, cultural heritage, Mexican muralism and Italian cities of art, promoting Italian digital creativity in Mexico as well, with the aim of providing a complete and increasingly up-to-date picture of Italy’s artistic proposals.

The videomapping show is part of the ‘Be IT’ nation branding campaign, promoted by the Ministry of Foreign Affairs and the Italian Trade Agency (ITA).

Organisation and promotion are handled by ImmersiveArtExperience.com and Bright Festival under the artistic direction of Stefano Fake.

MEET, the International Centre for Digital Art and Culture located in the heart of Milan, presented for the first time in Italy an exhibition dedicated to digital projects produced in our country by 27 creative studios which stood out for their ability to innovate, experiment and develop new forms of artistic expression. A journey through images, sounds and visual narratives made in Italy designed to offer an overview of the styles, languages and techniques used in the production of shows and digital content of the highest level. Italian Digital art Experience is an exhibition by MEET, curated by Stefano Fake, in collaboration with Bright Festival. The collective exhibition stems from the itinerant project Farnesina Digital Art Experience, promoted by the Ministry of Foreign Affairs and International Cooperation. The group exhibition included works created by 27 Italian creative studios working in the experimentation and production of digital audiovisual installations, gathered within three thematic areas:

• The main hall will hosted the first collective immersive art project ever realised in the world: “Farnesina Immersive art Experience”. A work lasting over  60 minutes, designed to envelop the spectator in a spectacle of images, sounds and visual narratives inspired by the themes of art, history, literature and current affairs.
• A first gallery was dedicated to the art of videomapping, with the scale reproduction of the shows realised by Italian digital creators in the international stages of the project. These include the famous show created on the Palazzo della Farnesina, which kicked off the project in 2019.
• The second gallery will host some of the installations that have been hosted in recent years by European festivals.

More info on programme and tickets can be found at the link:  meetcenter.it

On the occasion of the closing event of the Italian cultural year, the Italian Cultural Institute and the Italian Embassy in Buenos Aires presented an extraordinary digital art show specially designed by Italian artists, invited to reinterpret the theme: Digital Humanism in the 21st century.

This event is part of the international project “Farnesina Digital Art Experience” promoted by the Italian Ministry of Foreign Affairs and International Cooperation for the promotion of Italian digital creativity in the world, in collaboration with Bright Festival.

From 17 to 19 December, the Conde Duque, Center for Contemporary Culture of Madrid, hosted for the first time a videomapping show created by nine Italian digital art studios, reinterpreting the themes of humanity and technology through the new languages of contemporary digital art.

Over 4,500 people attended this event organized by the Italian Cultural Institute of Madrid, by the Conde Duque, with the support of the Italian Embassy in Madrid and the patronage of the city of Madrid.

The event is part of the international project “Farnesina Digital Art Experience“, promoted by the Ministry of Foreign Affairs and International Cooperation in collaboration with Bright Festival.

For the first time, four Italian art studios have been hosted within the most important European light festival, the Fête des Lumières. 

Two prestigious buildings, Temple du Change and Musèe de Gadagne, hosted digital artworks inspired by the theme: Digital Humanism in the 21st century, captivating the thousands and thousands of people who visit this enchanting event organized by the city of Lyon every year.

This event is part of the international project “Farnesina Digital Art Experience” promoted by the Italian Ministry of Foreign Affairs and International Cooperation for the promotion of Italian digital creativity in the world, in collaboration with Bright Festival.