Athens
ATHENS
FARNESINA
DIGITAL ART EXPERIENCE
The 17th edition of Athens Digital Arts Festival, in collaboration with the Italian Cultural Institute of Athens and Bright Festival, presented
“FARNESINA: Digital Art Experience”.
This initiative took place under the patronage of the Embassy of Italy in Greece, in the framework of the Tempo Forte Cultural Initiative.
Farnesina Digital Art Experience is an immersive digital art experience created by a selection of top Italian Digital Art Studios, a traveling collective exhibition of digital art that will travel around the world in 2021 and 2022. This project is an initiative by the Ministry of Foreign Affairs of Italy and the International Cooperation aiming to promote contemporary Italian artists abroad in collaboration with Bright Festival, based in Florence.
Gli studi di arte digitale selezionati sono:
Antaless Visual Design, Antica Proietteria, Apparati Epimeri, FLxER, Kanaka Studio, Luca Agnani Studio, Michele Pusceddu, Monogrid, Mou Factory, Olo Creative Farm, OOOPStudio, Pixel Shapes, The Fake Factory, WöA Creative Company.
GALLERY
ABOUT THE CONCEPT
Space, understood as an environment, and time, understood as a progressive audio-visual experience, are identity components of this immersive art form. The long-lasting effects are the survival of the most intangible emotions, exchange and sharing, the creation of new processes of materialization in art.
If the exhibition turns into a film or theater set, the public itself become the actors. Documentation of the participants’ actions through photos and videos shared on social media, becomes part of the creative process, expanding the boundaries of the exhibition itself.Cultural productions are subjected to a re-reading-relocation by visitors, which certify the ubiquity of optical instruments and their current prevalence on any other means of production and social sharing. Immersive art allows multiple and simultaneous views on the work.
The viewer/actor is an integral part of the immersive work.
ATHENS DIGITAL ART FESTIVAL
Athens Digital Arts Festival (ADAF) is an International Festival which celebrates digital culture through an annual gathering bringing together a global community of artists and audiences. Athens Digital Arts Festival aims to encourage, stimulate and promote all aspects of digital creativity by hosting local as well as international artists and communities. Through its multidisciplinary program Athens Digital Arts Festival offers a wide range of Exhibitions, Screenings, Live Performances, Workshops and International Tributes showcasing artworks that display distinctive characteristics of the digital medium and reflect on its language and aesthetics.
Rome
ROME
FARNESINA
DIGITAL ART EXPERIENCE
THAT NIGHT WHEN THE FARNESINA
BECAME A WORK OF ART... OR 14, INDEED.
Farnesina Digital Art Experience has been a unique and fascinating show: a picture of the best expression of the Italian Digital Art’s world broadcasted live internationally and shared by Italian Embassies all over the world.
An unprecedented event that has fascinated the numerous audience and has gathered fourteen of the most important creative studios’ protagonists, together for the first time, to redesign the facade of the Ministry of Foreign Affairs’ palace, through the art of Video-mapping.
GALLERY
HIGHLIGHTS
UNPRECEDENTED VISUAL NARRATIVES
We asked the studios involved in the project to tell us the stories that inspired them and to show us the techniques used to achieve the design, the design itself, and the outcome of their works.
A fantastic experience that made us even more aware of the extraordinary communicative power of video mapping, and of how evocative and charming new forms of digital expression can be.
THE SUCCESS OF ITALIAN ART IN THE WORLD
The RAI 5 cameras tell us how history and architecture can merge through digital art in a context of high institutional value.
A deepening of the great commitment carried out over the years by the Ministry of Foreign Affairs for the support and promotion of Italian contemporary art in the world, witnessed by over 400 works of its Collection.
Among those who have been interviewed, such personalities as the General Director of the Ministry, the jurors, and the artists of the Farnesina Digital Art Experience project.
Documentario_ Save the Date_ Farnesina Digital Art Experience (fonte raiplay.it)
